DeepSeek vs. ChatGPT: Which One Is Better For Marketing
Marketing today is changing rapidly, and one of the most quickly developing trends is generative artificial intelligence (AI). It is no longer a secret that brands are using AI to create engaging content, streamline customer interactions, and offer unique customer experiences.
The Rise of AI in Marketing also says, “The future of marketing lies at the intersection of AI and human creativity. Those who harness the power of data and automation will not only thrive but lead in the new era of innovation.”
But with multiple AI-powered solutions available, the real question is: Which AI is the best for marketing?
Two key players at the forefront of this revolution are DeepSeek and ChatGPT. ChatGPT by OpenAI has been leading in the market so far. But, recently, DeepSeek has emerged as a more efficient, multilingual, and cheaper alternative.
But which of the two is most effective for a marketing campaign? In this blog, we will discuss how their technologies differ in terms of integration, interaction, data security, and total cost to help you choose the best one for marketing.
Core Technology:
Technology Behind DeepSeek
Can AI be both powerful and lightweight? DeepSeek proves it can. Compared with typical AI models that require significant computational processes, DeepSeek’s R1 model is quite power-saving. How? It only engages specific neural networks for each task through reinforcement learning and a mixture-of-experts (MoE) approach, thus decreasing computational power while using it efficiently. This makes it more attainable and can lower costs, making it appealing for enterprises seeking volume without a heavy spend.
Technology Behind ChatGPT
Isn’t it amazing how an AI becomes a global leader in human-like conversations? OpenAI’s ChatGPT, based on the GPT-4o model with additional context, is deeply enhanced by reinforcement learning from human feedback (RLHF), which further develops its ability to process context, emotions, and intent. Its vast data and intro-graded teaching make it the basic tool for producing content, producing client support, and obligatory work. Due to its capability of interacting better, firms have embraced ChatGPT for marketing, lead generation, and brand interactions across global markets.
But is it still the best, or is DeepSeek catching up? To answer this, we’ll have to examine its ease of integration with marketing tools and platforms.
Ease of Integration:
With time, companies are preferring to integrate AI into their marketing systems and tools, which is helping to smoothen their marketing practices. Here’s a closer look at how DeepSeek and ChatGPT can fit into their marketing applications and software.
DeepSeek Integration
DeepSeek has been shaking the market by integrating its artificial intelligence capabilities with marketing platforms. Here’s a prominent example of it.
DeepSeek’s integration with Tofu AI helps develop content that solves real business issues. For example, if people’s concerns on Reddit are shifting towards data security, DeepSeek will flag it immediately. It can help marketers publish related content quickly and evaluate conversion rates by leveraging the latest data and trends about that particular topic.
ChatGPT Integration
At the same time, ChatGPT is flexible and can be easily integrated with marketing platforms. Take a look at how ChatGPT integrates with and empowers Vendasta’s Marketing Automation.
Integration with Vendasta’s Marketing Automation
Integrating ChatGPT with marketing software such as Vendasta’s Marketing Automation makes email marketing easier. ChatGPT can provide customized responses based on individual demands and effectively interacts with the target market, improving marketing strategies.
While it is important to know how and where these AI models are being integrated, it is also important to understand their language and localization capabilities and how both the AI models fit into different lingual markets and settings.
Language and Localization Capabilities:
Modern market globalization demands effective communication between people who speak various languages. But what is the level of language support between DeepSeek and ChatGPT?
DeepSeek’s Language Support
DeepSeek proved its abilities in various domains after initially specializing in Chinese language services. DeepSeek V3 allows translation support for more than 100 languages, their respective dialects, and hard-to-find languages. DeepSeek’s broad language range provides outstanding benefits to specialized industries because it enables precise translation of specialized terminology used in engineering, medical, or legal documents.
ChatGPT’s Language Support
ChatGPT’s language support extends to over 80 spoken languages, including Spanish, Chinese, English, and more. The extensive training data allows it to process standard phrases and content effectively. ChatGPT’s translation output varies based on document and language pair difficulty levels.
These features are crucial to helping these AIs stand out in global marketing. With Language and localization proficiency, they can:
- Provide accurate language support and localization with which businesses can achieve message relevancy with their target audience markets.
- Help develop better customer relationships and higher brand loyalty.
- Support businesses in expanding the market through easy content adaptation to multiple global markets.
But are these features and characteristics enough to decide the best one to integrate into marketing? Well, there’s also a need to assess the quality of their real-time interaction.
Real-Time Interaction Quality:
In this fast-paced era, people make their decision about a certain tool or tech within seconds. Now, the question is how better DeepSeek and ChatGPT satisfy their users’ real-time interaction experiences.
Interaction with DeepSeek
DeepSeek users have mentioned extremely delayed response times within the system. Certain users must wait more than one minute for DeepSeek to respond, negatively impacting timely customer service support. The extended time needed for DeepSeek to respond negatively affects marketers’ satisfaction when urgent help is necessary.
Interaction with ChatGPT
The GPT-3.5 model version of ChatGPT delivers its answers promptly; according to reports, the system produces answers within 1.5 seconds, thus determining its capacity to handle immediate customer interactions. Because of the fast response time, real-time interaction becomes more efficient, which results in enhanced user satisfaction.
Customer Service and Live Engagements
One crucial aspect of customer service is response time. ChatGPT’s quick response is advantageous when marketers require instant feedback, increasing productivity and reducing time consumption. On the other hand, DeepSeek may be slower with an average response time; however, it can be helpful for marketers who prefer information depth and accuracy over instant answers.
Although the response speed is crucial, how do these AI models treat the relevant data? Let’s examine each AI model’s data security and privacy policies.
Data Security and Privacy:
In the marketing paradigm, data security is no longer optional but a necessity. As AI is increasingly used by businesses for targeted marketing, lead generation, and customer engagement, the issue of how personal data is processed by AI tools becomes highly sensitive. Similarly, in the cases of DeepSeek and ChatGPT, if the customers lose trust because of security issues, it can lead them to brand damage and non-observance of the privacy requirements.
Here’s a closer look at their data handling strategies.
DeepSeek’s Approach to Data Handling
DeepSeek pays much attention to the structure of the entered and stored information so that all the inputs and outputs go through a definite process. It has several security measures to prevent unauthorized parties from gaining access. Still, being an AI model that is under learning, there is uncertainty about its knowledge of international data privacy laws. When considering using DeepSeek, checking for GDPR and other relevant legislation observance is important for marketers.
ChatGPT’s Approach to Data Handling
OpenAI keeps enhancing ChatGPT’s data security by reducing data holding and using encrypted processing inputs. Although ChatGPT operates on similar principles and does not save users’ conversations without their permission for re-training purposes, applications utilizing third-party services are at risk. Marketers need to consider how data is processed within these AI marketing applications.
Since AI marketing techniques have started receiving much attention, staying up-to-date about the various security frameworks associated with these models is essential. However, security is not the end; cost-effectiveness is equally important.
Cost Efficiency:
Here is a comparison of prices of the current market for DeepSeek and ChatGPT.
DeepSeek’s Pricing
DeepSeek has an economic pricing system that charges $0.55 for each 1 million input tokens and $2.19 for each 1 million output tokens. This cost structure makes it a viable solution for marketers intending to implement AI while staying within the company budget.
On a brighter note, DeepSeek is cheaper and suitable for businesses considering integrating AI into their marketing but cannot afford to spend much. Here, DeepSeek comes in with its affordable pricing. However, its marketing insights and information on its specifics may seem less broad and as elaborate as its competitors. Businesses should reconsider whether it will benefit them more, considering that their products may be targeted to a niche market and have limited access to enhanced marketing tools.
ChatGPT’s Pricing
OpenAI provides several subscription plans for ChatGPT:
- ChatGPT Plus: This plan costs $20 per month and offers priority to support tickets and early access to new features.
- ChatGPT Team: The teamwork edition is cheaper at $25-$30 per user per month, depending on the subscription type.
- ChatGPT Pro: $200 monthly subscription for more profound access to improved models such as GPT-4o and o1 pro mode for tasks with higher processing requirements.
ChatGPT’s pricing is somewhat higher, but it provides enhanced language processing, more extensive connectivity, and an advanced response management system, which is significant for effective marketing communications, individual targeting, and content creation. Marketers leveraging ChatGPT as a digital marketing weapon could get increased returns on investment through productive outcomes and improved customer interaction, justified by the investment focus on high-impact marketing methods.
Case Studies and Success Stories:
DeepSeek in Tencent’s Weixin App
Tencent has implemented DeepSeek’s search functionality into an instant messaging application called “Weixin.” This integration improved the usage statistics by increasing users’ interest with more tailored and useful search functionalities within the application, showcasing the potential of DeepSeek in supporting high levels of user interaction volume.
ChatGPT in Radfield Home Care
In 2024, Alex Green and his sister Dr Hannah MacKechnie with their mother Chris Green, who are the owners of “Radfield Home Care” employed ChatGPT to develop home care-specific software, marketing materials, and HR applications. This integration solved several issues, cut costs, and enabled the team to spend more time on client service. This integration is evidence of ChatGPT’s multitasked proposition, which has enhanced Radfield’s business and marketing operations.
Conclusion:
We can conclude that the competition between DeepSeek and ChatGPT is based on the overall market demand in the field. At one hand, DeepSeek is cheaper than similar tools and well-adapted to the Chinese market. It is most suited to marketers targeting that region. On the other hand, ChatGPT has more developed language models, real-time integration, and wider applicability across geographical areas, thus suitable for content generation, automation, and globalization targets.
For businesses seeking AI-driven marketing success, the choice depends on priorities:
- Affordability vs. versatility
- Niche capabilities vs. expansive features.
Are you also looking for technology-integrated marketing? Partner with us today, and we will help your business with the right technology solutions to broaden its reach and global engagement.
