How can SEO help your business grow?

Coming up with traditional business perspectives, plenty of companies don’t consider partnering with an SEO company and instead choose to depend on paid ads or word of mouth. 

What’s Next? You can find them struggling with low traffic and minimal online Visibility. 

Did you know that 53% of all website traffic is organic search? The reality is that if you ignore website SEO services, then you’re missing a huge chunk of potential customers.

Suppose a seller of mobile phones has not optimized his search rankings. Then, he would lose to competitors that draw customers who searched for the ‘best android phone.’ 

In this blog, we look at how search engine optimization (SEO) techniques can help transform those challenges into opportunities to grow your business. 

Let’s begin with exploring different areas where SEO can impact and help your business to thrive and scale better.

How does SEO impact a business?

SEO’s impact on businesses is to make things grow and thrive by generating Visibility, engagement, and conversion. In five key areas, SEO matters.

Enhanced Online Visibility:

SEO is important as it means that your brand will be more visible in search results. For Example, if your goal is to attract a bigger audience, simply ranking on the first page for “organic skincare products” is better because the people won’t go any further in the lower pages. High Visibility or Facetime is a great way to make things known and used and add relevance and credibility.

Increased Website Traffic:

Directly optimizing for keywords your audience searches will bring you relevant visitors. Readers who are actively looking to buy are attracted by a local bookstore ranking for ‘bookstores near me.’ The more you drive traffic, the more chances you have for making sales, which means your business will grow faster.

Improved User Experience:

SEO is about making sure website speed is optimized, it’s mobile friendly and easy to navigate for the user. On the one hand, faster load times mean less bounce and more engagement, which the search engines like.

Cost-Effective Marketing:

SEO leads to more effective paid advertising where a business can bid for organic traffic. Ad campaigns can be costly. Businesses can target long-term strategies that bring long-term results more than anything else.

Building Credibility and Trust:

With a stabilizing position in the search results, SEO helps create your image as a trustworthy face in your field. Better brand recall and loyalty come from users trusting you, and that comes through having consistent ranking for queries like “top digital agencies.”

How does this improved Visibility translate into attracting the right customers? Let’s explore.

How does SEO attract customers?

SEO is a method of bringing customers in a step by step process to ensure you connect with the right audience. Let’s break those SEO steps down to get a better understanding, and you can attract your customers effectively with SEO.

Step 1: Keyword Research

SEO begins with searching for terms that potential customers are looking for. The bakery might advertise the best gluten-free cakes, for Example. By understanding these queries, businesses can make sure that they surface whenever the users are ready to buy.

Step 2: Optimized Content Creation:

After keywords are identified, SEO combines these keywords into engaging and informative content. Blogs, videos or service pages addressing a particular problem like “How to store gluten-free cakes,” attract visitors who want a solution.

Step 3: On-Page SEO:

Meta titles and headers, as well as page URLs, are all optimized to ensure that the page content ranks higher on search engines. Overall, it ranks higher, which increases its Visibility, making it potential customers to find the business.

Step 4: Local SEO Strategies:

For a business aiming at a local dose, Local SEO will work for them in which experts use different strategies and  tools such as Google My Business and local keywords are used. For Example, ‘bakeries in Manhattan’ ensure that they get customers nearby, resulting in increased footfalls and inquiries.

Step 5: Building Trust with Reviews and Backlinks:

Reputable backlinks and positive reviews add credibility. The only time a customer will trust your business is when they see consistent endorsements.

Based on the latest statistics, a majority of companies that employ serious SEO efforts observe a dramatic rise in the number of visitors to a website, with surveys revealing that year-over-year growth of web traffic averages around 50%.

How does this SEO-driven process increase your traffic this much? Let’s find out!

How much does SEO increase traffic?

We have already highlighted that businesses have experienced a 50% increase in their traffic with SEO. But when your business is done better with an SEO company or expert, your traffic can increase by 300% or more through using SEO, as some businesses have reported that after implementing a good strategy, organic visits have grown up to 300%! 

Businesses position themselves in front of potential customers for their services simply by improving search engine rankings.

For Example, optimizing for terms such as ‘affordable wedding photographers’ gets you in front of users with high intent of hiring professional wedding photographers while being on a limited yet affordable budget. 

In addition, local SEO increases the local Visibility for customers (nearby customers) and thus increases the foot traffic and online queries. The strategy adapts to trends with regular analysis and adjustments which allows the strategy to grow in traffic ‘forever’.

Let’s see if it pays to run an SEO campaign for smaller businesses. Let’s explore.

Is SEO worth it for small businesses?

Absolutely! If you own a small business, SEO is a game changer, giving you a chance to compete with the big guy at a small price. Because 93% of online experiences begin with a search engine, small businesses have a chance to use SEO to reach local and niche audiences with very little budget.

For Example, optimizing for “best handmade jewelry near me” will bring in nearby customers who are in search of unique pieces, strengthening both online and in-store consumers. As we all know, SEO is not only about Visibility; it’s about building credibility and trust over time, and that’s essential for small businesses.

At WaysPro Tech we specialize in building SEO strategies for small businesses that get results. Ready to grow your business? Let’s discuss your requirements and experience our SEO services today!

How to implement SEO for a business?

Step 1: Conduct Keyword Research:

Know what terms your audience uses. Use tools like Google Keyword Planner or SEMrush to find your high-value keywords

Step 2: Optimize Your Website:

Refresh meta tags, headers, and on-page content with targeted keywords so search engines can make sense of them.

Step 3: Create Quality Content:

Answers to popular queries will be expressed in the form of blogs, guides, or videos. Traffic and building authority come from engaging content.

Step 4: Build Backlinks:

Get quality links from trustworthy websites to increase the domain authority and rank higher for search engines.

Step 5: Analyze and Adjust:

Track performance using tools such as Google Analytics. Find ways to increase ROI.

All these steps are one building on the other and form a comprehensive strategy to get you potential leads, leading your business toward confirmed success. 

How to use SEO to get leads?

Leads are visitors who often have a high interest in getting your products or services and are more likely to translate into conversions for growth. SEO will help in attracting leads by targeting your potential customers’ search queries. 

Here’s how you can effectively use SEO for lead generation.

Step 1: Relevant Keywords are what to optimize for.

Include long-tail keywords that meet your services and customer intent in your research. Let’s take this Example, a travel agency used ‘affordable holiday packages for families’ as a keyword.

Step 2: Write Targeted Landing Pages

Create pages focusing on certain offerings and have a clean CTA that is easily navigable and interactive.

Step 3: Leverage Local SEO:

Optimize Google Business Profiles, create location pages and add location-based keywords to ensure that Google Business Profiles show up in the top 3 results on the SERP for local businesses and aim to get as many reviews as possible.

Step 4: Offer Value with Content:

Blog posts, guides and resources to address customers’ pain points. The content has value and will attract users and convert them into leads.

Step 5: Use Lead Magnets:

Build your lead list in exchange for free resources like eBooks, free audits or consulting.

SEO positions your business for your audience to find them, bringing steady, high-quality leads.

Is SEO responsible for leads?

Obviously! SEO is an essential lead generator, channeling your business, its services or products and the potential customers. It is the act of attracting a certain user with a certain need to your site.

When SEO is done correctly, it’s aligned with user intent. For instance, somebody who searches for “eco-friendly cleaning services” already wants to employ them. Among queries where your topic ranks highly, you are considered a trusted solution provider, and users are more likely to call or reach out to you.

SEO also works in support of different lead generation methods, such as generating traffic through blogs, optimized landing pages and local SEO strategies. Results are, however, dependent on execution. No optimization or targeting of relevant keywords can restrict the quality of leads.

However, an organization incorporates SEO together with tools, for Example, CRM software or email advertising and marketing. In that case, they can easily make the best use of leads and transform them into committed people. If you are after reliable lead generation, SEO is crucial to generating meaningful and measurable opportunities.

Conclusion

SEO is no longer optional for businesses wanting to grow in today’s digital world but is a must-have business strategy. Starting from improving Visibility to driving high-quality traffic, SEO affects every step of the customer journey. It is a cost-effective strategy with long-term benefits for small businesses and large businesses alike.

The SEO future looks even better, with trends like voice search, AI-driven personalization, or mobile-first indexing, to name a few, changing the way SEO will function in the future. However, the idea is to be proactive in running these trends, and your business will stay ahead of the curve.

Whether it’s brand awareness, search rankings, user acquisition or lead generation, how you increase traffic to your website and convert visitors into paying clients – SEO is essential.